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Writer's pictureJams 'N' Cocktails

The Buzz About Bug Juice: Innovation, Entrepreneurship, and Beating Florida’s No-See-Ums





If you’ve ever been outside in Florida during peak bug season, you know the struggle. Mosquitoes and no-see-ums can turn a relaxing evening into an itchy nightmare. But what if there was a product that could solve all of that naturally and effectively? That’s the story behind "The Bug Juice," an innovative, all-natural insect repellent created by Tim and Jess, two passionate entrepreneurs who joined Brad Brock on this episode of Jams 'N' Cocktails. Here’s the behind-the-scenes story of how they turned a personal challenge into a thriving business—and why their journey is as inspiring as their product is effective.


From No-See-Um Woes to a Thriving Business


Tim and Jess’s story begins with their move to Florida. Like many transplants, they were drawn by the sunshine, beaches, and outdoor lifestyle. However, they quickly encountered Florida’s uninvited guests: relentless no-see-ums and mosquitoes. Tim recalls coming home after a day of fishing, covered in bites despite using popular insect repellents.

Jess, ever the problem-solver, began crafting her own concoctions to tackle the issue. What started as a homemade experiment quickly evolved into a revolutionary product. Through trial and error, they perfected "The Bug Juice," a safe, all-natural repellent that doesn’t just repel bugs but prevents them from biting in the first place. The key? A unique formula that creates a physical and scent barrier on the skin.


Why Are Some People Bug Magnets?


One fascinating highlight from the conversation was Jess’s explanation of why some people attract bugs more than others. Contrary to popular belief, it’s not about having “sweet blood.” Instead, it’s the microscopic bacteria produced by lactic acid in sweat that bugs find irresistible. Factors like medications, diet, and individual body chemistry also play a role. With "The Bug Juice," these natural attractants are masked, effectively stopping bugs in their tracks.


Building a Brand That Stands Out


Creating a standout product was only the beginning. Tim and Jess have grown their business from local farmers’ markets to over 50 retail locations, including boutique shops and Airbnbs. One of their proudest accomplishments? Knowing their product has helped countless people reclaim their love for the outdoors. They shared stories of customers who, thanks to "The Bug Juice," were able to enjoy sunsets on the beach again—or even celebrate their anniversaries bite-free.

The duo has also expanded their product line to include skincare solutions like the Florida Face Cream and an upcoming haircare range. Each product is made with the same commitment to natural, effective ingredients. As Tim put it, “There’s nothing in our products that doesn’t have a job.”


Live Test: Does It Really Work?


In true Jams 'N' Cocktails fashion, Brad decided to put "The Bug Juice" to the test live on air. Spraying one arm with the product and leaving the other untreated, Brad braved Florida’s outdoor elements to see if the buzz about "The Bug Juice" held up. The result? While the untreated arm quickly became a mosquito feast, the sprayed arm remained blissfully bite-free—a testament to the effectiveness of Tim and Jess’s creation.


More Fun: Games, Barbecue, and Entertainment Highlights


This episode wasn’t all business. Tim and Jess joined in on the fun with a lively round of Name That Tune, where the group tried to guess classic hits, and "The Jordy Files," a segment covering the latest in entertainment and celebrity news. The discussion even ventured into mouthwatering barbecue stories, proving that this episode had something for everyone.


Inspiring Words for Entrepreneurs


For aspiring entrepreneurs, Tim and Jess’s story is a goldmine of inspiration. Their advice? Just start. Tim shared, “With every action comes a reaction. Throw your idea out there and see what happens. Don’t be afraid of failure—it’s just a stepping stone to success.” Their journey from experimenting in their kitchen to running a thriving business is proof that passion, persistence, and a willingness to take risks can lead to incredible outcomes.


What’s Next for The Bug Juice?


Tim and Jess aren’t stopping at bug repellent. Their upcoming products include innovative haircare solutions designed for Florida’s humidity and beard care for men. With their proven track record of creating high-quality, natural products, these new offerings are sure to be a hit.


Final Thoughts


This episode of Jams 'N' Cocktails was more than just a conversation about bug spray—it was a deep dive into the spirit of entrepreneurship, the power of innovation, and the joy of turning a challenge into a solution. Tim and Jess’s journey is as inspiring as it is practical, and their passion for helping people enjoy the outdoors shines through in everything they do.

Whether you’re battling bugs, seeking skincare that works, or dreaming of launching your own business, this episode offers something for everyone. Be sure to check out "The Bug Juice" and support this incredible small business—it might just change the way you enjoy the outdoors.


Want to hear more? Listen to the full episode of Jams 'N' Cocktails and see "The Bug Juice" live in action!

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